How sure are you that your approach to risk management and communication will actually work?

Our experience and research suggest that many approaches won’t work, particularly those based on academic communication research. The reasons for this are complex, involving outmoded ways of thinking and a lack of appropriate skills. But the resultant breakdowns in communication are obvious: information is ignored, cannot be found, or is not understood.

As the old saying goes, a chain is only as strong as the weakest link, and in risk management, communication is often the weakest link. Unfortunately, you won’t know that it hasn’t worked till it’s too late. And it probably will not work unless the communication is developed to the highest standards using the most advanced thinking.

The challenge facing many organisations is that they do not know what a high standard of communication is, and they do not know how to measure their own communication efforts to make sure it achieves a high standard. This is not just a challenge in risk management; it permeates many aspects of organisational policy and practice.

Fortunately, it doesn’t have to be that way. The methods for getting communication right are now understood, though not yet widely available. Our job is to make those methods available to our Members.

In fact, over the last few years we have helped over 200 of our Members investigate, develop, and implement risk management and communication policies and practices that really work.

Join us, and find out how.